TicTac Interactive – a rapidly growing EdTech provider – will be visiting Arab Health in Dubai on 28–31 January. The MedTech exhibition is the leading fair of its type in the rapidly growing Middle Eastern market and exhibitors include most of the world’s leading companies in health, medical care and medical technology.
Arab Health was first held 44 years ago and is now established as the leading MedTech fair in the Middle East, attracting exhibitors and delegates from all over the world. Almost 4,200 companies from 66 countries will be exhibiting and just over 84,000 visitors are expected at the fair.
TicTac will be there to meet customers and build new partnerships in the region.
“Arab Health is the biggest and most influential MedTech fair in the Middle East, a region that is investing heavily in health and medical care and technology. Since most of our customers will be there it is important for us to showcase our digital platforms,” says Carolina Ericson, CEO of TicTac Interactive.
TicTac has doubled its sales to business in 2018, and the recent partnership with Docebo means that TicTac is ramping up its growth internationally.
One reason for this rapid growth is that the demand for digital learning is growing, as companies need to continually upgrade the skills of their workforces in order to compete successfully in a global market. The MedTech industry is no exception.
“MedTech is one of the growth areas that TicTac has prioritised. The industry is very knowledge-dependent and highly competitive, so companies must constantly invest in further training for their personnel and users of their technology if they want to maintain a lead,” says Carolina Ericson.
Read more about Arab Health at www.arabhealthonline.com
EdTech stands for Educational Technology. The industry offers a wide range of products and services, including teaching aids, assessment tools, learning platforms, administrative systems, hardware and communication solutions.
Globally, EdTech is one of the fastest growing business sectors and now exceeds FinTech in volume, for example. The Swedish EdTech industry is also expanding rapidly, with an annual growth rate of 12 per cent according to statistics from Navitas Ventures.